Brand history
KDR product design – well-thought-out. Functional. Authentic.
Welcome to KDR Product Design – the brand for everyone who values smart solutions, durable materials and genuine product design.
Founded in 2017 by Kai Drefahl in Steinheim an der Murr, Swabia, KDR today stands for a new generation of products: Honestly developed, precisely manufactured and functionally well thought out – directly from the designer with a passion for form and everyday usability.
Design that works – and lasts
Whether space-saving wall-mounted folding tables, clever mounting systems, or sustainable stainless steel products – at KDR, the idea is always at the heart of everything. Our products are developed in-house: from the initial sketch to market readiness, from the technical drawing to the assembly instructions.
We design, visualize, test, and improve – until everything is perfect. Because good design isn't a coincidence, but the result of experience, craftsmanship, and genuine customer understanding.
Service meets brand DNA
In addition to our own products, we also offer comprehensive services: from product development to technical CAD drawings, renderings, layout designs, and the creation of assembly instructions and parts lists.
We also make this know-how available to other e-commerce brands that value quality and originality.
We deliver throughout Europe – and think globally.
With sales platforms on Amazon, Otto, Kaufland, Temu, Etsy, eBay as well as our own shops, we are active throughout Europe – including Switzerland and Great Britain.
The vision? Market entry into the USA in the coming years – based on a scalable infrastructure and a clear brand identity.
A brand with character – managed with heart and mind
KDR is an owner-managed company based in southern Germany. We believe in honesty, integrity, and long-term customer relationships. And we believe that small teams can achieve great things – if they have a clear vision, stay true to themselves, and consistently work on quality and efficiency.
Our promise:
- Products with technical expertise and emotional design
- In-house development, not mass-produced
- Easy to assemble, well-designed language, well-documented
- Sustainable materials, efficiently packaged
- Personal support, clear communication
- Flexible services for e-commerce sellers